Michelin Says New Energy Saver Tire is 8% More Efficient

According to Michelin, its new Energy Saver A/S Tire will get your vehicle up to 8% better mileage than other tires in its class, as well as cut your vehicle’s CO2 emissions by as much as 2,000 pounds over the life of the tires.

The Energy Saver A/S combines low-rolling-resistance technology with wet braking and all-season performance. The tire’s composition also allows it to stay cooler, which improves fuel efficiency. As a reference point, the low-rolling-resistance tires that are standard on the 2010 Toyota Prius can manage about 5% better fuel economy than optional 17-inch tires that aren’t low-rolling-resistance. Michelin recommends the tires for drivers who travel under 10,000 miles per year.

Michelin will promote the tire through a digital and social media campaign that will begin — where else? — on Facebook. The tire-maker will launch the group Michelin Life Balance, where it will ask users to share unique car stories. Fifty lucky winners will get a $5 Starbucks gift card each day from now until July 4.